dinsdag 24 februari 2009
Richard Solomon has some interesting views on fighting a lousy market:
Freelancing is a risky business, economic crisis or not. You? You knew that going in. You are the kind of person that relishes a challenge. You know that when jobs taper off and the voices on the phone belong to more telemarketers than art directors, that is not a time to cut your promotional expenses. You’ve made up your mind to be an artist for a living, and that is a commitment that outlasts any dip in the dow.
We all see the relationship between the market and the jobs we get as artists. When consumers get scared, corporations get scared, and they cut their advertising budgets. That puts the squeeze on the editorial market, and before you know it, you’re wondering if you have enough change in the couch for a value meal.
But, when our industry get squeezed, you must remember that
- There is still work out there for a talented professional, and
- This market driven hesitation is only temporary
The best way to deal with spare time on your hands is not to panic, but to regroup and to promote.
Everyone else is wringing their hands, waiting until the market looks up, but not you. You are out there making connections and getting your work seen. You have a goal, an idea of where you want to be, and you are not going to give up because of a slump.
Clients are still out there, and so are opportunities for creative marketing. There are still lectures to go to, parties to attend, and hands to shake. Now that those who are less serious are ceasing to promote themselves, so much the better for you and your amazing work.
If you don’t have a plan, now is the time to get to work on it. Take out your portfolio, load your website, take a good hard look at all your promotions. What do they say about you? Are they professional looking? Is the quality and style of the work consistent? Are you showcasing only the best of your artwork? Where is it that you as an artist would most like to be in five years, and do your promotional efforts reflect that? If not, you have some serious leg work to do in your chosen markets. Take the opportunity to focus on this and you’ll be glad you did when the market turns around.
If you’re a young illustrator you may not remember being affected by previous economic slumps. We’ve been through many, and you know what? Illustration never died. It cycled. And with each cycle came more interesting projects, new and interesting artists, and no shortage of new ideas.
Be one of those artists that comes out on top when the market returns. Get your promotional machine in place now so that its momentum can carry you when you’re insanely busy with work.
donderdag 19 februari 2009
zondag 8 februari 2009
woensdag 4 februari 2009
These incredible J.C. Leyendecker sketches show how he studies every part of his illustration. He even makes a study of the water on the floor. Although each individual sketch seems to be a perfect painting on its own, Leyendecker was obvously searching for the best way to depict his idea. A valuable lesson I learn from these sketches is to ask myself : "How can I do better?" I don't want to sit back and relax, because are always ways to improve. Check different possibilities to find the best result. Different color keys, different angles, different shapes etcetera. When you ask yourself honestly : "How can I do better", you eventually will do better.
dinsdag 3 februari 2009
Scot McClouds view on comics and how to deal with comics and the new media. It is very interisting to see how reading comics is related to the page it is printed on, and what possibilities there are when the comic is separated from the printed page and new media are used to tell the story.
maandag 2 februari 2009
I'd like to mention my friend Jason Seilers blog.
He is a very talented artist, and if you care for great craftmanship and awesome caricatures, you should definately order his book.
He recently added a post on his blog with very inspirational words. I think these words are true not just for illustration, but for anyone who wants to accomplish something: "it won't happen on its own". If you take his advice, you will surely see yourself improve every day.
"I wanted to take this time to just say how important I feel it is as artists to draw and sketch every day. it doesn't matter what kind of artist you are or hope to be, becoming a better artist takes work, time and energy. You need to draw and sketch on a daily basis, "it won't happen on its own". Friends of mine that have become successful in the "art" or "illustration" world don't waste time playing video games or socializing, they spend most of their time working on jobs and when they're not doing that they're sketching in sketch books, or working on new techniques on their painting, trying out new palettes and so forth . . . "it won't happen on it's own". Somethings to try if you're wanting to improve your work as an artist. 1. Give yourself assignments. For example I must do at least one or two sketches a day, and at least one or two finished drawings or paintings a month. 2. Draw or paint from life. I believe it's important to get out of your house and experience the world and draw, paint, loosen up a bit . . . it's therapeutic! For me, I try to get out at least once a week and sketch in a cafe or restaurant, "smell" the Chicago air, and "hear" the sounds of the city. I also love to get out and do oil sketches, or plein air. Remember, "it won't happen on it's own"."
I love these kind of instructions. In a way they are telling things most professional illustrators already know, but it is always very nice to hear this information again and again and again. In different ways. The theory sticks in my mind, and when I draw after reading such pages, I am always more aware of what I am doing.